Designer to show collection

Published in The Fiji Times 

By Talebula Kate

May 10th, 2015


RA native Jo Nacola is set to introduce his Resort Wear collection, "The Fidji Owl and The Pussy Cat", at the FJFW15 Resort Wear Show under his label "Mes Fidji".

The emerging designer's collection is inspired by the classic children's novel The Owl and the Pussy Cat by Edward Lear because of the strong elements of travel, adventure, romance, and harmony portrayed between the cross-specie title characters.

Nacola is no stranger to FJFW having shown collections from 2012 to 2014 and his label "Mes Fidji" (pronounced May Feejee) meaning 'My Fiji'. He has had some commercial success having sold all collection pieces post-show although there has been no production thereafter.

"Our collection in turn celebrates this theme through our chosen elements of colour, texture and motifs referenced from this love story, with the underlying message that harmony can be struck between opposing ideologies, cross-cultural values, stereotypes and differing world views," Mr Nacola said.

He said Fiji Fashion Week had always exceeded his expectations in terms of quality fashion show and exposure.

"It's simple to produce a fashion show of the same standards with a full production crew, set-up, models, hair and make-up artists, marketing and promotions nation-wide and internationally would cost $10,000 to $15,000.

"Comfortably, as a small fashion design business, we are able to accomplish this but for a fraction of the price by way of our inclusion in Fiji Fashion Week, there is no better other than this platform to create and achieve all the marketing and exposure our fashion label intends to achieve."

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