Export potential

 Published in The Fiji Times 

By Atasa Moceituba 

Saturday May 16th, 2015


THE need to have more manufacturers specialising in fashion is something Fiji Fashion Week (FJFW) hopes to develop over the next couple of years.

FJFW managing director Ellen Whippy-Knight said the manufacturers would entice new investors, both local and overseas.

Mrs Whippy-Knight said Fiji could have a world-class fashion industry if people united and supported them in this venture.

She said Fiji had the combination of a unique export potential, the natural beauty and setting of our country and the availability of a market filled with raw talent waiting to be trained.

"If we want an international profile, linkage between industries is pivotal, example; a locally designed swimwear range used in FIJI Water's international marketing and advertising campaign, and shot in Fiji," Mrs Whippy-Knight said.

She said local talents needed the support of the industries based in Fiji.

"We need to find designers who are interested in making it a career so that we can help develop them and get them recognised overseas."

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