Fiji Fashion Week to host designer

Published in The Fiji Times 

By Talebula Kate 

11th May, 2015


Fiji Fashion Week is proud to host Aboriginal designer Salma Bowie at FJFW15.

FJFW managing director Ellen Whippy-Knight said in a statement that cultural exchanges such as this between the countries are crucial to developing the fashion industry in Fiji and with the Aboriginal culture being one of the oldest in the world and steeped in rich tradition and myths such as dreamtime.

Dreamtimes is a term used by Aborigines to describe the relations and balance between the spiritual, natural and moral elements of the world. It is an English word but its meaning goes beyond any suggestion of a spiritual or dream-related state.

Rather, the dreaming relates to a period from the origin of the universe to a time before living memory or experience — a time of creator ancestors and supernatural beings.

It also refers to a time, when the Rainbow Serpent moved across the land and the Wandjina were active in the clouds and skies according to

"It's absolutely wonderful that Fijian youth will be directly exposed to Aboriginal culture in the form of fashion and art so they can see how their culture has evolved and taken on a contemporary form," said Mrs Whippy-Knight.

As an Aboriginal and Torres Strait Island woman from Queensland, Salma has always had a passion to share her heritage to the world through fashion.

She began her career in July 2011 when she studied a Diploma in Applied Fashion Design and Technology in Brisbane, and after graduating in July 2013, she then founded her own label "KiraBeth Fashion" in October later that year.

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