FJFW on the cutting edge

FJFW on the cutting edge

Samisoni Nabilivalu
Saturday, November 05, 2011

EXPECTATIONS, goals, and opinions on FJFW are varied among designers, models and FJFW organisers alike at FJFW 2011 - and it comes as no surprise as the show continues to break new ground each year.

FJFW's model co-ordinator Meliki Temo said one of the main goals for this year's event was the provision of a platform for emerging designers to nurture their talent and give them their own fashion line.

"By nurturing these designers, we affect so many other industries like the garment industry, pattern-making, the media, photography, television, and fashion journalism," she said.

Ana Tuiketei, an ardent supporter of FJFW since its inception in 2008 and the chief judge for FJFW 2011's Children's and Secondary Students Show, said: "I think it has grown in terms of public awareness of having a grounded reputation, it has also grown in terms of introducing it as a course or a subject in schools and different tertiary institutions."

Australia-based emerging designer Samantha Farrugia, whose main objective is exposure and who is also interested in the "manufacturing side of things in Fiji", said, people involved with the fashion industry in Australia were excited about the event and were watching with anticipation.

She implied that the general stagnancy in terms of fashion shows in the Pacific region was a major factor behind the focus of fashion observers in Australia on FJFW 2011.

"No one has really covered the South Pacific region before in fashion and Fiji is the ultimate hub for it had to be begin," Mrs Farrugia said.


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