FJFW promotes local trend, Resort Wear
Published in The Fiji Times 20/3/2015
by Talebula Kate
RESORT wear has established its mark in the local fashion arena after an overwhelming response from the Fiji Fashion Week show last year.
FJFW managing director Ellen Whippy-Knight said they were trying to promote resort wear because of Fiji being a tourist destination and there was a huge development in resort wear internationally, and that it also covered the trans-seasonal period well.
A statement by Fiji Fashion Week said the show, in its eighth year, was again evolving to cater to global and local trends with this year's new format seeing an emphasis on resort wear. FJFW15 will have a Resort Wear show for established and emerging designers on the opening show night on Thursday May 28.
It will close on Saturday, May 30 with a high-end resort wear, evening and bridal couture show.
This finale will only feature the best of the established designers.
On Thursday, FJFW will introduce a ready to wear category for both emerging and established designers.
Ready to wear or off the rack are terms used for garments that are designed and made for the general market and sold through stores, rather than made to order for an individual customer or as sometimes known as bespoke, which tends to refer to rather exclusive customers.
Mrs Whippy-Knight said the ready to wear category was to help designers think and design commercially "because this is where the money is to be made through bulk orders".
"FJFW has fantastic designers but we need to start attracting buyers locally and internationally to get their designs out there on a global platform," she said.
Fiji Fashion kicks off on Monday May 25, 2015 at the Vodafone Arena.