Joy MitraTop Indian Designers head to FJFW 2012

FIJI Fashion Week has something for everybody at this year’s event, with the confirmation on the weekend of yet another international designer participating, this time from India.

Joy Mitra, from Delhi is the latest in this year’s international line-up on the second night of FJFW, the LICI Established Designers Show. His trip will be sponsored by the LICI with support from the Indian High Commission. 

LICI Acting General Manager, Sanjeev Kumar Jan said his company was proud to be associated with FJFW and has invested in a long relationship with the events company.

“The Indian Fashion Industry is quite well established around the world and we can see that the Fiji Fashion industry is heading to the same direction,” Mr Kumar Jan said. “A long term relationship with FJFW to grow the Fiji fashion industry by showcasing Indian designers here is very much in our interests. We know the local Indian community will be excited by the designers coming in.”

After graduating in Fashion Design from India National Institute of Fashion Technology (NIFT) in Kolkata in 2000, designer Joy Mitra worked with designer Ritu Beri for some time, and moved on to work with fashion designer and now hugely successful bollywood costume designer, Aki Narula, for two consecutive fashion weeks.

Multi-talented Joy took up teaching at NIFT, Delhi in 2005 and also freelanced for designers like Anjana Bhargav while simultaneously designing collections for the renowned multi-designer store Melange. Mitra has designed for films, starting of as a costume designer and art director for the critically acclaimed Bengali director Rituparno Ghosh's 'Dosar' in 2006. In 2007, Joy did the costumes for another Rituparno Ghosh film, 'Khela'.

Aware of the market potential in Fiji, Joy is very excited to be at FJFW saying the decision to come was instant.
 “To begin with, getting to showcase one’s collection in an international platform is a huge motivation. Then Fiji has a long association with Indian culture and my collection is about Indian taste, culture and aesthetics. So the decision was instant,” Joy said.

An artist at heart, Joy said he was looking forward to the inspiration for more creative works, that he said the visit to Fiji could create. He added he would debut his most recent collection at FJFW and he was quite eager to see the response it would get here. The knowledge that FJFW has an array of international talent planned for FJFW has not missed this Delhi designer.
“I am looking forward to many things about Fiji. But mostly I want to see the beautiful country and enrich my soul,” he said. “At the same time I am looking forward to meet new talents from across the world and learn more. My advice to all the young designers is to follow your heart. Everything will be fine if you let the creative juice flow beautifully.”

The Joy Mitra collection, entitled "an evening in TOWN HALL" carries his signature style of Indian ethnic collection with lots of embroidery. “The name of the collection is The feel of a gathering in a town hall. The flamboyance and the etiquette. The way of life, its individualistic approach with a strong decorum.”

Fiji Fashion Week Managing Director, Ellen Whippy-Knight said Fiji Fashion Week was a Pacific celebration as well as a celebration of all things Fijian.

“We are the hub of the Pacific, and so we at FJFW take that role seriously in so far as promoting everything beautiful about our islands, especially in regards to Fashion,” Ms Whippy-Knight said.

“Fiji has a multitude of cultures, a multitude of races and therefore a multitude of fashion tastes. The fact that designers are willing to come as far away as Delhi to be here is a testament of the exciting melting pot our country is.”

“We have Europe here, the American continent, the Pacific, Australia, New Zealand and now India – there is no limit to the fashions you will see on the Suva runway at FJFW 2012.”

Although Joy’s garments do not currently retail in Fiji, he is optimistic that the local Indian population will enjoy his collection saying there is a lot of promise for the future for his company in Fiji.

“I am hoping for a lot of exchange. Exchange of affections, exchange of culture. New hopes of business. Opening new avenues. Meeting people and spreading a lot of love and positivity,” he said. “No, I am not yet selling anywhere in Fiji. But I am hoping to do that soon. The future holds a lot of promise and it only helps us to widen our horizon.”

There are two designers travelling from India to attend FJFW, the other being Samars Designs by Ajit Parihar and Pankaj Kumar.



For more information, please contact Lice Movono-Rova on +679 9301201/7088819  or email

About FJFW

Fiji Fashion Week is an annual event aiming to foster fashion design and creativity.  Through a series of shows FJFW offers Pacific designers a marketing platform to promote their garments.  FJFW fosters small businesses particularly emerging designers from our Pacific region to become commercially minded.  By supporting FJFW you are supporting these small-business owners.  FJFW is from 18th to 20th October and tickets are available from the Fiji Fashion Week booth on the ground floor of MHCC, by emailing or by calling Lite on 7088896.

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