MHCC announces Hong Kong trip prize
20 September 2012
FJFW WINNER FOR HONG KONG FASHION WEEK
THE bright young designer who wins this year’s MHCC Emerging Designer category of Fiji Fashion Week will be sent to Hong Kong, considered the capital of fashion in Asia to attend their regional fashion week.
Carpenters Group Director of Retail & Marketing, Mr Kuna Sabaratnam made the announcement at a social function held in Suva tonight to welcome emerging fashion designers into the event. In a package totaling $10,000 FJD, the prize trip will include spending money for the winner. An opportunity such as this gives emerging designers (those that do not currently sell their garments in retail outlets) an opportunity to learn from Asia’s premiere designers and be inspired by what they see. The 2012 event attracted over 1,600 exhibitors to learn from and over 20,000 buyers.
“The main prize in the Emerging Designer category is that the winner will get to travel to Hong Kong and be there for the Hong Kong and Asian Fashion Week for 3 nights and 4 days. They will be given spending money to be able to enjoy not just the fashion but also Hong Kong itself,” Mr Kuna said.
“Carpenters as a company, frequent Hong Kong for our own stock. In Malaysia, we run a fashion department store and we look to Hong Kong for a lot of what we carry because it is the fashion capital of Asia.”
MHCC, a part of the Carpenters Group, are this year’s major sponsor for the Emerging Designers category, also the main night of FJFW 2012. The company says it is committed to making their support of Fiji Fashion Week more exciting each year.
Mr Kuna says its partnership with FJFW, which has spanned several years, will get bigger and better because it is committed to developing fashion designers and the industry itself.
“We will always try to make our contribution to FJFW exciting and each year, we will haves something more exciting, maybe India Fashion Week next year and maybe Malaysia next year for the winner,” he said.
“Carpenters see FJFW as an event as important to the work we are doing in Fiji. Like FJFW, the MH Family store is new to Fiji and the Fashion Store which is part of MH, is also new. We are working hand in hand with FJFW to grow the fashion and fashion retail scene in Fiji and so the partnership with FJFW is about setting up a platform with which the local designers in Fiji can develop.”
Mr Kuna says FJFW Managing Director Ellen Whippy-Knight’s work has dramatically improved public appreciation of local fashion designers and Carpenters is supportive of that.
“All this while, we have always bought fashion wear from overseas into our stores but more and more, we are seeing a growing appreciation of local fashion. We would like our stores carrying more of the local brands especially for tourists.
MHCC’s fashion stock carries 30 per cent local content but in recent years more customers have asked for local designer wear, a trend the company is committed to respond to.
“They want to see something different to buy, not something they can buy overseas in their own countries, they want to buy what Fiji fashion designers have to offer. We hope to carry more local designs in the future and in doing so make Fiji a bigger player in the fashion industry.”
Mr Kuna told designers at the social event that like fashion designers, the Carpenters Group is built on passion, determination and commitment.
“If you combine passion, determination and commitment, you can achieve all your goals.”
For more information, please contact Lice Movono-Rova on +679 9301201/7088819 or email firstname.lastname@example.org
Fiji Fashion Week is an annual event aiming to foster fashion design and creativity. Through a series of shows FJFW offers Pacific designers a marketing platform to promote their garments. FJFW fosters small businesses particularly emerging designers from our Pacific region to become commercially minded. By supporting FJFW you are supporting these small-business owners. FJFW is from 18th to 20th October and tickets are available from the Fiji Fashion Week booth on the ground floor of MHCC, by emailing email@example.com or by calling Lite on 7088896.