Model Calls Begin

PRESS RELEASE: FJFW begins model search early

The glamorous nature of fashion often hides the fact that finding and training models is difficult work. That is the reason that local Fashion Event specialists, Fiji Fashion Week is kicking off their annual calendar quite early, with model search. 

FJFW Managing Director Ellen Whippy-Knight made the comments when she confirmed dates for the years first model calls. Ms Whippy-Knight said modeling in Fiji had seen tremendous development since the company began operations in the country 6 years ago.

 “In the past, it was as easy as walking down the street and finding beautiful girls everywhere. Fiji’s multi racial and laid back nature means that fashion designers have quite a varied pool of talent to choose from,” Ms Whippy-Knight said.

 “But now that we have 5 years of making a growing success out of Fashion Week in Fiji, we have made a big impact on the regional front and we are getting quite a bit of attention internationally as well.”

Last years FJFW was covered by Fashion One TV Australia, which is part of a huge Hong Kong based Fashion Television Network which broadcasts to over 350 million viewers.

 “The Fashion One TV coverage coupled with Fiji Television broadcasting to over 9 million Pacific Islanders means we are getting attention from everywhere so naturally we are also working hard to develop our international focus,” Ms Whippy-Knight said.

 “There was a French Photographer and two Australian Photographers at last year’s show and they along with LaQuan Smith from New York commented on the international nature of our models so this year, while we will continue to groom our local talent, we will also be working hard in terms of development and training to give them as much of an international boost as possible.”

Models Fiji, a subsidiary of FJFW performs the tasks of modeling agency and this year only models contracted to the company will be participating at FJFW shows.

 “We invest quite a bit of resources into training these models and we want to continue to do that so it means being a bit more organised about the way we work in modeling.”

FJFW is calling on all young people above the age of 16 with an interest in the fashion and entertainment industry to attend the model calls which are scheduled for Saturday March 09 and Saturday March 16 from 2pm to 6pm at the Fiji Arts Club Playhouse in Suva.

The Dress Code is white vest or sleeveless top and shorts with heels for females and flat shoes for men.

 “The minimum height requirement is 5'8" or 173cm for women and 5'11" or 180cm for men.  We are also strict in our search for models with no visible scars or no visible tattoos,” Ms Whippy-Knight. 

 “We hold two auditions in a year and candidates chosen for our pool of talent then go through months of training and rehearsals. Only those models who are members of our agency, that is to say contracted to Models Fiji, will then participate at Fiji Fashion Week shows.”

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