THIS year's Crest Chicken Salwaar Kameez competition is expected to be the biggest one yet.
Fiji Fashion Week manager communication Lice Movono-Rova said the number of applications received so far was "increasing dramatically".
"What we're looking for is a similar target to the sulu jaba market — tailors, small seamstresses from all over town and people who would do this every day or as a hobby — we're giving them a chance to try their hand at this market," Mrs Movono-Rova said yesterday.
FJFW organisers hope to promote local wear but in a way that is more suitable to Fiji's climate.
"The reason we do this competition is because we would like to encourage creativity and design at grassroots level. We're challenging the tailors and local designers to come up with designs that are specifically Fijian."
Mrs Movono-Rova said they were in the middle of selecting suitable judges for the competition and so far had managed to secure TV personality and former Hibiscus queen Lenora Qereqeretabua.
"Because while she wears the sulu jaba, she also really proudly wears the salwaar kameez and we want to highlight that â€¦ she wishes that there were more of us wearing our traditional wear," she said.
FJFW, which hosts the Crest Chicken-sponsored event, is urging interested participants to take part by calling 3301201.
The competition is set to be held on Sunday, June 30 at the Suva Civic Centre.