Resort Wear by Hupfeld
Designer: Resort wear simple but very bold
By Torika Tokalau
Published in the Fiji Times Friday, May 23, 2014
BLOCK prints in his resort wear collection will be the highlight of Hupfeld Hoerder garment pieces in the opening night of the Fiji Fashion Week at the Grand Pacific Hotel on May 29.
The established Fijian designer said he had worked really hard on the Hupfeld Hoerder label and was excited about the crowd's responses to it come next Thursday.
"Block prints are what I'm doing in this collection for the first time," Mr Hoerder said.
"That's what's very new. It's not something out of the ordinary, but what will set it apart are the prints itself. But the designs are very simple."
Resort wear, sometimes known as cruise wear was originally marketed by upscale stores and collections only to very affluent customers who were expected to spend the post-Christmas and New Year's weeks in warm weather climates.
Mr Hoerder said his resort wear collection, while quite simple was also very bold, something people can wear all year round.
"What my collection emphasises is basic resort wear where you're bold enough to wear something out to resorts, but not just to resorts but the beach as well — its flora and fauna."